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If you’ve ended up here, it means you’ve been Pineapple’d!

This is The Pineapple Effect: the anti-apology movement that started as a "safe word" on a Costa Rica retreat and somehow turned into a reminder to stand tall, wear your crown, and stay sweet without shrinking.

Now, we want to hear how you got Pineappled (and what's changed for you since it's happened!)

🎥 ✍️ PLEASE make a video or write about it! Tell us about the moment you got Pineapple’d: what happened, how it felt, what you realized. (Bonus points if you make it a TikTok and tag #IJustGotPineappled and @itsjessleone so we can find you and share your story!)

Thank you for being here with us!